Masha Lakhter - VP of Marketing
Originally from Moscow, Russia, Masha is armed with a BS in computer science and statistics and a BA in Russian Literature. Masha began her career as a research computer scientist working in the area of TV Broadcast technology. After earning an MBA, she successfully orchestrated an escape from the lab bench and has spent the last fifteen years in the field of marketing on the corporate side of things in TV Broadcast industries. Now she is a VP of marketing and public relations (try to fit that on a business card) for Key Digital® Systems. Masha's responsibilities at Key Digital ® includes the development and implementation of strategic marketing programs, product launches, and corporate branding for marketing collateral, websites, and annual reports.
"The two greatest marketing weapons are knowledge and creativity. To make the best use of both, one's skills with each must be equally sharp. Only when you know more about the marketplace, and the marketing and engineering tools available can you outsmart the competition."
Masha is also a top notch negotiator and always helps to win best terms for Key Digital corporate contracts. On the lighter side, Masha admits to have a passion for Latin and Ball Room dancing and can, on occasion, display flashes of brilliance on the dance floor.