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Masha Lakhter
VP Marketing & PR
Ph: 914-667-9700 xt 211
Fax: 914.668.8866
masha@keydigital.com
Key Digital® - Executive Profiles
Mike Tsinberg - President and Company Founder

Mike Tsinberg is founder and President of Key Digital® - a digital video technology company dedicated to researching and manufacturing innovative solutions for digital HDTV signal processing and distribution. Born and raised in Chernovsty, Ukraine, Mike discovered his interest in electronics through the construction of radio controlled cars. Mike obtained his MSEE degree from the Rybinks Institute of Aviation Technology in Russia.

For over twenty years Mike has helped to pioneer both DVD technology and HDTV technology for consumer use. He is an icon in the audiovisual industry and gained notoriety as an Emmy Award winner and SMPTE Fellow. Mike was defined by his groundbreaking work in creating the MPEG-2 based DVD authoring system as well as co-creating the necessary technology for viewing and transmission of HDTV signals. Mike has managed both domestic and foreign technology development efforts by having worked for both Phillips and Toshiba. During his years at Philips (1987-1991) and subsequent years at Toshiba (1991-2000), Mike amassed 40 United States Patents for his HDTV and DVD work. Through Mike’s diligent efforts, Key Digital has grown to become an 8-time CES award winning technology company and is now recognized internationally for its robust product portfolio of digital video products.

Michael Lakhter - VP of Sales

Michael received his degree in Business Management from Baruch College. At the age of 20 Michael started a successful Real Estate Company in Manhattan, Manhattan Landmark which he ran for 14 years. Michael is always striving for new and exciting opportunities and in 1999 Michael was offered an opportunity to become a partner in Key Digital to develop sales department as well as business development within the company. As of today, Key Digital has evolved into one of the leading high end manufacturers of electronics in the world with world wide distribution.

Masha Lakhter - VP of Marketing

Originally from Moscow, Russia, Masha is armed with a BS in computer science and statistics and a BA in Russian Literature. Masha began her career as a research computer scientist working in the area of TV Broadcast technology. After earning an MBA, she successfully orchestrated an escape from the lab bench and has spent the last fifteen years in the field of marketing on the corporate side of things in TV Broadcast industries. Now she is a VP of marketing and public relations (try to fit that on a business card) for Key Digital® Systems. Masha's responsibilities at Key Digital ® includes the development and implementation of strategic marketing programs, product launches, and corporate branding for marketing collateral, websites, and annual reports.

"The two greatest marketing weapons are knowledge and creativity. To make the best use of both, one's skills with each must be equally sharp. Only when you know more about the marketplace, and the marketing and engineering tools available can you outsmart the competition."

Masha is also a top notch negotiator and always helps to win best terms for Key Digital corporate contracts. On the lighter side, Masha admits to have a passion for Latin and Ball Room dancing and can, on occasion, display flashes of brilliance on the dance floor.